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I have an answer.

September 2, 2011 by

Posted in: Musings

8 months! 8 whole months I have officially been employed at Roberts Creative. Yet, every single day I still tend to learn something new. That’s if, I’ll just keep my ears and mind open to learning. Sometimes that is a lot harder than we think. Well, at least it is to me.

Something that people never fail to ask me these days about work is always summed up in that ONE question. The “Oh really, what do you guys do over there?” question. It’s the first thing out of their mouth. Every single time. At first, I used to mix up words and figure out something cute, funny, or creative to fill in the answer slot. Whether, it really was related to what we do here or not. (Don’t tell Eric that though!). Over the past few months I have read countless blogs, emails, articles, and more to get to know this business. I want to know this creative world the best way possible (I want to speak the language). Unfortunately, that doesn’t come quickly or extremely easy.

We have web designers, brand strategist, photographers, motion graphic designers, and video producers. They are all striving to give your company, your business, the most effective brand awareness possible in whatever avenue that means. It all comes down to helping connect your company to your market. Lately, along with many other things I do here at RC, I have begun to stick my hand in photography a little more. I have always loved photos, cameras, and capturing moments, but recently I decided to further my knowledge about it all. I have countless amounts of favorite photography blogs and with each one I am more and more fascinated. The competition for photography is so fierce because we are living in an culture with endless innovation. We want to work hard and see results instantly. With photography, it’s the little details that amaze me. It’s the way they angle the camera, the perfect lighting, the softness of a picture. When I see a photo I want to feel like I am in that moment. Though, capturing a moment that is precious and making it real is a very difficult task.

I started thinking about all the ad agencies in Mississippi, then began to think of the ad agencies in our nation and so on and so on. What is their goal? What is our goal?

It all comes together and somehow it all intertwines. I love photography, and I love the satisfaction of someone being happy with a product that I produced. Isn’t that how we all feel? We want to feel a sense of accomplishment and appreciation. I know you all do, even those of you who are trying to be humble and deny that little factor of life. Maybe initially, the reason we start a business is because we want that personal feeling of independence and to have a goal set that we will always work toward. There will always be another task, there will always be another learning opportunity, and there will always be something you can look back on and be proud of.

In my head I thought, “This is exactly how we want our company to be portrayed”. I mean, to be very honest, this is how people who vision purpose for their life want to feel. We want our clients to come in, feel comfortable, be able to share with us their desire and vision, and then for us to communicate and make that vision a reality. In life, we desire to live by sharing our stories, our goals and be able to someday, somehow, live out those passions and dreams.

Whether it be having your own clothing website, living out your dream construction business, or starting a new church. Hopefully, we can help fill in a piece of that puzzle.

So go ahead, bring on the infamous question. I am focused and ready with an answer!

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